With an aim to attract tourists and promote Simhastha 2016 in Ujjain, special bus would start the promotion from August 16 to October 25 and would cover several cities of the country.
The bus would provide details of Ujjain and related information of Simhastha 2016 and during the promotion drive the promotions material which would provide information on Simhastha would be distributed. Starting from Jabalpur the promotion campaign would end at Guna after visiting 17 cities of the state and neighbouring states.
The campaign would start from Sanskar Dhani in Jabalpur and would cover Satna, Allahabad, Kanpur, Lucknow, Agra, Delhi, Chandigarh, Amritsar, Ludhiana, Jaipur, Ajmer, Jodhpur, Gwalior, Shivpuri and Guna.
After the completion of the phase next phase would be started in the month of November and would target major cities of the country.