Digital media is also being used for wide publicity of Simhasta-2016 to be held at Ujjain after 12 years. Branding of Simhastha at national and international levels is being done from top to bottom.
Advertisements of Simhastha have been published on major websites of the country including timesofindia.com, webduniya.com and dainikbhaskar.com. The advertisements also show dates of holy baths during Simhastha.
This information will remain on the websites during entire period of Simhastha. Advertisements of Simhastha have also been displayed on the backs of seats of 10 Air India aircraft. Besides, advertisements containing information about Simhastha have also been put up in 70 digital screens at Mumbai and New Delhi airports.
Besides, the bikers team on mission to publicise Simhasta-2016 country-wide will invite people at various cities to Simhastha by travelling distance of 19,000 kms. Mahesh Singh Rana, who co-operated with bikers team recently in New Delhi, visited Vaishno Devi the other day and distributed publicity materials of Simhastha there. He also presented publicity material pertaining to Simhastha to Mahant of Vaishno Devi Mandir Ameerchand.
Bikers’ team visited major Ashrams and temples at Haridwar and extended invitation for Simhastha. The team also presents publicity material to Acharya Balkrishna at Patanjali Yoga Peeth at Haridwar.
The bikers’ team was flagged off for a nation-wide tour to promote Simhasth Mela by the Chief Minister Shivraj Singh Chouhan on November 27. Notably, Simhastha (Kumbh) Mela, is scheduled to be held from April 22 to May 21 next year at Ujjain.