The state government would be promoting Simhastha-2016 with international branding on the lines of Mahakumbh, which sees persons visiting the holy event from different countries in huge numbers.
The government would be inviting foreign nationals through their ambassadors for the holy event and promotional events would also be organized in these countries.
Well aware of the fact that across the globe, people are influenced with Indian philosophy, religion and knowledge, the State government plans to promote Simhastha in those countries which are more impacted by Indian culture and heritage.
The event would be promoted as religious tourism occasion.
In order to offer global look to the religious events, an international seminar would be organsied so that religious tourism could be promoted, Principal Secretary Culture and Religious Trusts said.
Significantly this is not the first event which is being given global makeover in Madhya Pradesh as the State government had invited ambassadors of a dozen countries in the Global Investors’ Summit which was held in Indore in October.
Meanwhile the State would be holding Simhastha in April 2016 in Ujjain known for Mahakal temple. For attracting foreign nationals, the culture, tourism and other departments are busy chalking out strategy for promoting this event at the international level.
The gigantic event would be organized in more than 3,000 hectare land and over five crore devotees are expected to participate in the religious congregation.
Being organized after a gap of 12 years, the Simhastha is considered very auspicious this time round. According to astronomy experts, the auspicious date on which the Simhastha would be organized, is being witnessed after a prolonged gap of more than 5,000 years.
Religious experts also differ on the significance of Mahakumbh and Simhastha. Ujjain is among the four important pilgrim centers which host Kumbh including Allahabad, Nashik and Haridwar.
Ujjain is situated near the river Shipra and it is considered as one of the most sacred places of India. During the Kumbh Mela, millions of devotees would be flocking to Ujjain to take a holy dip and worship the river Shipra.
The sadhus from all parts of India would be coming to Ujjain to attend the Simastha in order to attain liberation and salvation.